In this episode of the Smarter Marketer Podcast, James Lawrence sits down with Jules Hall, CEO and Founder of The Hallway, to unpack how creativity, data and commercial thinking need to work together if brands want sustainable growth. From navigating short-termism and AI hype to building credibility with CFOs and boards, Jules shares a grounded, practical view on what effective marketing leadership looks like today, and what it takes to earn the licence to do truly great creative work.

Heard Mentality explores how the world’s most creative brands and minds use sound to make people feel, think, and act.

In this episode of Heard Mentality, Brittany Rigby is joined by Webjet’s Oonagh Flannery, The Hallway’s Jules Hall, and Havas Host’s Gayle While to unpack how audio shapes travel brands — and why consistency in sound is one of the most powerful tools in building recognition and trust.

So long fats cats. There’s a better way to do business.

(L-R) Jules Hall, Phoebe Keogh, Dan Saunders

The Cardboard Cake - Design Lion winners at Cannes Lions International Festival of Creativity.

The Hallway’s Cardboard Cake shortlisted at Cannes Lions