Est. 2007

Calculated Creativity blends imagination with intelligence. Imagination is in the daring ideas, the unexpected executions, the bold expressions that capture attention and spark curiosity. The intelligence, powered by our CERTNTY OS, eliminates guesswork, maximising your return on marketing investments.

B Corp Certified

Driving Growth.

 

Calculated Creativity.

 

Creativity has always been the advantage.

AI helps us use it more intelligently.

That's Calculated Creativity.

Strategy, creativity, media and proprietary AI working together to create more interesting ideas to accelerate brand growth.

 

Thinking Differently.

 

Our approach is built on better thinking.

Senior specialists, supported by proprietary AI, working together to solve commercial problems more efficiently and more effectively.

 

Intelligence Built-In.

 

We've built our own suite of AI products to accelerate brand growth.

ECHO synthetic audience builder.

AMPLFY content creation engine.

DLVRY production automation.

MTRCS performance insights.

ANSWR AIO, AEO, GEO optimisation.

Learn More

Creativity. Connected across
the entire brand experience. 
 


Branding & Design

  • Brand Strategy

  • Brand Identity Design

  • Brand Naming

  • Brand Experience Design

  • Design Language Systems

More
More
Pulse
Blog Post Title Four (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) (Copy)
Blog Post Title Four (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) (Copy)
Read more →
Blog Post Title Four (Copy) (Copy) (Copy) (Copy) (Copy) (Copy)
Blog Post Title Four (Copy) (Copy) (Copy) (Copy) (Copy) (Copy)
Read more →
Blog Post Title Four (Copy) (Copy) (Copy) (Copy) (Copy)
Blog Post Title Four (Copy) (Copy) (Copy) (Copy) (Copy)
Read more →
Blog Post Title Four (Copy) (Copy) (Copy) (Copy)
Blog Post Title Four (Copy) (Copy) (Copy) (Copy)
Read more →
Blog Post Title Four (Copy) (Copy) (Copy)
Blog Post Title Four (Copy) (Copy) (Copy)
Read more →
Blog Post Title Four (Copy) (Copy)
Blog Post Title Four (Copy) (Copy)
Read more →
Blog Post Title Four (Copy)
Blog Post Title Four (Copy)
Read more →
Blog Post Title Two (Copy) (Copy)
Blog Post Title Two (Copy) (Copy)
Read more →
Blog Post Title Two (Copy) (Copy)
Blog Post Title Two (Copy) (Copy)
Read more →
Blog Post Title Two (Copy) (Copy)
Blog Post Title Two (Copy) (Copy)
Read more →
Blog Post Title Two (Copy)
Blog Post Title Two (Copy)
Read more →
Blog Post Title Four
Blog Post Title Four
Read more →
Blog Post Title Three
Blog Post Title Three
Read more →
Blog Post Title Two
Blog Post Title Two
Read more →

  • Creative

    • Advertising

    • Performance Marketing

    • CRM

    • Social & Content 

    • Production

  • Media

    • Communications Strategy

    • Channel Strategy

    • Media Planning & Buying

Advertising + Communications

More
More
More
Pulse
Blog Post Title Four (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) (Copy)
Blog Post Title Four (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) (Copy)
Read more →
Blog Post Title Four (Copy) (Copy) (Copy) (Copy) (Copy) (Copy)
Blog Post Title Four (Copy) (Copy) (Copy) (Copy) (Copy) (Copy)
Read more →
Blog Post Title Four (Copy) (Copy) (Copy) (Copy) (Copy)
Blog Post Title Four (Copy) (Copy) (Copy) (Copy) (Copy)
Read more →
Blog Post Title Four (Copy) (Copy) (Copy) (Copy)
Blog Post Title Four (Copy) (Copy) (Copy) (Copy)
Read more →
Blog Post Title Four (Copy) (Copy) (Copy)
Blog Post Title Four (Copy) (Copy) (Copy)
Read more →
Blog Post Title Four (Copy) (Copy)
Blog Post Title Four (Copy) (Copy)
Read more →
Blog Post Title Four (Copy)
Blog Post Title Four (Copy)
Read more →
Blog Post Title Two (Copy) (Copy)
Blog Post Title Two (Copy) (Copy)
Read more →
Blog Post Title Two (Copy) (Copy)
Blog Post Title Two (Copy) (Copy)
Read more →
Blog Post Title Two (Copy) (Copy)
Blog Post Title Two (Copy) (Copy)
Read more →
Blog Post Title Two (Copy)
Blog Post Title Two (Copy)
Read more →
Blog Post Title Four
Blog Post Title Four
Read more →
Blog Post Title Three
Blog Post Title Three
Read more →
Blog Post Title Two
Blog Post Title Two
Read more →

Data + Measurement

  • Full Funnel Modelling

  • Market Mix Modelling

  • Multi-touch Attribution Models

  • Brand Health Assessment

  • OESP Audit

  • Audience Profiling

  • Projected Impacts (ROAS/ROI)

  • Optimisation Frameworks

More
More
Pulse
Blog Post Title Four (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) (Copy)
Blog Post Title Four (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) (Copy)
Read more →
Blog Post Title Four (Copy) (Copy) (Copy) (Copy) (Copy) (Copy)
Blog Post Title Four (Copy) (Copy) (Copy) (Copy) (Copy) (Copy)
Read more →
Blog Post Title Four (Copy) (Copy) (Copy) (Copy) (Copy)
Blog Post Title Four (Copy) (Copy) (Copy) (Copy) (Copy)
Read more →
Blog Post Title Four (Copy) (Copy) (Copy) (Copy)
Blog Post Title Four (Copy) (Copy) (Copy) (Copy)
Read more →
Blog Post Title Four (Copy) (Copy) (Copy)
Blog Post Title Four (Copy) (Copy) (Copy)
Read more →
Blog Post Title Four (Copy) (Copy)
Blog Post Title Four (Copy) (Copy)
Read more →
Blog Post Title Four (Copy)
Blog Post Title Four (Copy)
Read more →
Blog Post Title Two (Copy) (Copy)
Blog Post Title Two (Copy) (Copy)
Read more →
Blog Post Title Two (Copy) (Copy)
Blog Post Title Two (Copy) (Copy)
Read more →
Blog Post Title Two (Copy) (Copy)
Blog Post Title Two (Copy) (Copy)
Read more →
Blog Post Title Two (Copy)
Blog Post Title Two (Copy)
Read more →
Blog Post Title Four
Blog Post Title Four
Read more →
Blog Post Title Three
Blog Post Title Three
Read more →
Blog Post Title Two
Blog Post Title Two
Read more →

Awards

  • Spikes Asia
    - Direct - Bronze Spike
    - Design (finalist)

    Cairns Crocodiles
    - Design - Silver
    - Direct (finalist)

    AWARD Awards
    - Direct Response - Bronze
    - Product Innovation - Bronze
    - Direct Innovation (finalist)
    - Disease Awareness (finalist)
    - Brand Innovation (finalist)

    D&AD
    - Direct / Health & Wellbeing (shortlist)
    - Promotional / Product Design (shortlist)
    - Direct / Direct Mail (shortlist)

  • B&T Awards
    - Best Direct Response Campaign
    - NSW Agency of the Year (finalist)
    - Independent Agency of the Year (<50 people) (finalist)
    - Branding, Design & CX Agency of the Year (finalist)
    - Award for Bravery (finalist)
    - Best Direct Response Campaign (finalist)
    - Best Media Campaign (finalist)
    - Best PR Campaign (finalist)

    Cannes Lions
    - Bronze Lion (Design)

    Campaign Brief:
    - #2 mid sized agency of the year (30 - 100 ppl)

    Cairns Crocodiles (B&T)
    - Strategy & Effectiveness (Gold)
    - Design (Silver)
    - Out of Home (Silver)
    - Retail (Silver)
    - Healthcare (Bronze)

    Mumbrella Awards
    - Mumbrella Award for Bravery
    - Full Service Agency of the Year (finalist)
    - Pro Bono Award (finalist)
    - Mumbrella Award for Innovation (finalist)

    AWARD Awards
    - OOH (finalist)

    Marketing Institute of Australia
    - Creativity in Brand, Product or Service Marketing (finalist)

  • AdNews
    - Social Responsibility Award

    Webby Anthem Award
    - Bronze

    Siren Awards
    - Finalist

    One Show
    - Shortlist

    Spikes
    - Shortlist

  • UnLtd
    - Hall of Good award

    AWARD Awards
    - Gold, 2 x Silver, Bronze, 5 x shortlist

    Spikes Asia
    - 1 Gold Spike, 3 x Bronze Spike, 9 x shortlist

    B&T Awards
    - Ad Campaign of the Year
    - Independent Agency of the Year (under 50 people)
    - NSW Agency of the Year (finalist)

    Melbourne Advertising Design & Creativity Awards
    - Best in Show

    Clio Awards
    - Bronze Clio

    Clio Health Awards
    - Silver Clio
    - Bronze Clio

    Siren Awards
    - Silver Siren
    - 3 x shortlist

    London International Awards
    - 1 Bronze
    - 2 x shortlist

    The One Show
    - Merit Award
    - 3 x shortlist

    The Andys
    - Shortlist

    Cannes Lions
    - Shortlist

    The Webby Awards
    - People’s Voice Webby Award Honoree

    D&AD
    - Shortlist

    Mumbrella Awards
    - Pro Bono Campaign of the Year (finalist)

  • B&T Awards
    - NSW Agency of the Year
    - Independent Agency of the Year (finalist)

    Campaign Asia Awards
    - AU/NZ Independent Agency - Bronze
    - AU/NZ Integrated Marketing Agency - Bronze

  • Campaign Asia Awards
    - AU/NZ Independent Agency - Bronze

  • Campaign Asia Awards
    - AU/NZ Independent Agency - Bronze

  • B&T Awards
    - NSW Agency of the Year
    - Independent Agency of the Year (finalist)

Delivering
Measurable Growth
To Build Famous Brands.

SAY HELLO