Dexus - new brand platform

Dexus, one of Australasia’s largest fully integrated real asset groups, has collaborated with The Hallway to create a new brand platform to support their evolving strategy as they continue to redefine and lead in real asset investment.

Dexus actively manages a high-quality Australian and New Zealand infrastructure and real estate portfolio valued at $53.4 billion. The new brand platform launches with a campaign designed to build awareness of Dexus’s investment platform which includes funds management, asset management and development.

The new brand platform is part of an evolution for Dexus, supporting the company’s long-standing commitment to providing investors with unique investment opportunities across infrastructure and real estate. The brand campaign is designed to showcase Dexus’s depth of experience, market leadership and dedication to delivering outperformance for investors, while enhancing customers and communities.

Says Raechelle Inman, Chief Marketing Officer at Dexus: “Real assets are a cornerstone of long-term wealth creation and this campaign tells our story in a way that speaks to the changing investment landscape.

“The campaign is designed to remind investors of the breadth of opportunity across the Dexus platform. We have featured some of our most iconic assets across infrastructure, office, retail, industrial and healthcare to make what we do more tangible.”

Says Jules Hall, CEO at The Hallway: “Dexus is an incredibly dynamic business. Having worked with them for seven years we’ve seen first hand how they’ve adapted and pivoted to become a real asset manager. That’s no mean feat for a business of their size and complexity. It’s a real privilege to be trusted by them to create their new brand platform and campaign.”

The campaign will roll out across TV, outdoor, digital and print media and will be supported by thought leadership content.