Advertising
Design
Packaging
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PR

Zuji Beans

Travelocity

ZUJI wanted to stand out from their competitors in the cluttered online travel market and increase traffic to their website. Except the economic times were hard, so people had less money for travel, and we had a very small budget to work with. So we decided to help people to take more holidays.

Two cans of Zuji Beans in tomato sauce, one front view and one back view, with promotional text speaking about a holiday sale and saying beans are 10 cents.

Helping Holidays Happen

We positioned Zuji as the company that helps make holidays happen. To prove this we created a range of everyday products and sold them at ridiculously low prices. That way people could put the money they saved towards their next holiday.

We set up beans shops all over Australia, only selling ZUJI Beans, for just 10c per can.

Two women wearing white hats and navy aprons standing outside a store window filled with cans of beans and a sale sign.
Advertisement for Zuji Beans in tomato sauce showing two cans, one with text '10¢', and part of a woman in a red top and yellow pants.
A display of Zuji Beans in tomato sauce cans stacked behind a glass door with a red 10% off sale sign.
Billboard advertising Zuji Beans in tomato sauce, priced at 10 cents, with promotional text encouraging holiday travel and savings. The billboard is on a graffiti-covered city wall with a brick building on the left.

We promoted ZUJI Beans via an integrated print, outdoor, radio, DM and digital campaign.

Advertisement for ZUJI Beans in tomato sauce, featuring two cans with blue labels. The left can displays a red burst indicating a 10-cent price, while the right can has text about holiday savings and the company's website at the bottom.
Person holding smartphone with digital grocery shopping app open, displaying a can of Zuji Beans.
A woman using a MacBook Pro at an orange table, viewing a webpage about Zuji Beans with a product image and text.

The website showed people where they could buy ZUJI Beans, as well as housing a promotion to see who travelled furthest with their ZUJI Beans

Each product was actually an ad for ZUJI
and people paid for our ads by the thousand.

Results

First shipment sold out in a month

38% increase in search traffic

3,550 blogs wrote about the campaign

Two boys look through a car window with one pressing his hand and making a face, as the other peers inside with a curious expression.
An outdoor advertisement featuring a red electric car and the slogan "From O to fabulous in seconds" on a white background. The ad is placed on a city sidewalk with a historical building nearby.
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