Advertising
Design

Melbourne Fashion Week Sponsorship

GWM

To support GWM’s sponsorship of Melbourne Fashion Week (M/FW) 2023, we created a campaign promoting the new Ora EV. Designed and styled by former Porsche designer Emanuel Derta, the Ora is GWM’s first fully electric vehicle to be launched in Australia & NZ.

The Melbourne Fashion Week campaign celebrates the style, sass and self-assurance of the Ora EV with a collection of fashion-inspired headlines.

Beyond the campaign, the Ora EV had an activation space at Melbourne QV, prime position at selected runway shows and chaueffered VIP guests to and from various venues, stages and runways throughout the week-long event.

Leveraging data-driven outdoor capabilities the campaign rolled out contextual messages across more than 250 JCDecaux OOH sites throughout the Melbourne CBD.

An advertisement featuring a red electric car with black accents and the word "Supermodel" in large black letters at the top. The text at the bottom promotes the all-new fully electric Ora car, mentions sponsorship of the 2023 Melbourne Fashion Week.
An advertisement for the fully electric 2023 GWM Ora car, showing a light blue car with black roof and large wheels, with bold black text saying 'Sustainable. Fast. Fashion.' and smaller text below about the car's sponsorship and display at the QV.
A black electric car, a GWM Ora, displayed on a plain white background with large bold text above that reads, "Designer belts, bonnet and boot as standard." There is additional text below the car that states, "All-new fully electric Ora, Proud sponso
An advertisement featuring a red electric car called Ora, with text that says 'Australia's next top model.' and information about the vehicle being on display at the QV, sponsored by GWM.
An advertisement for GWM Ora featuring a white fully electric car with a black roof, the text "Prêt à driver," and a small description of the car model and sponsors at the bottom.
An advertisement showcasing a red electric car with the slogan 'From O to fabulous in seconds.' The image includes text promoting the all-new fully electric Ora and its sponsorship of the 2023 M/FW event, with a GWM logo in the bottom right corner.
A light blue electric GWM Ora car with black roof and black wheels, parked on a white background, with the text "Blue steel." above it, and additional text about the car's features and sponsorship details beneath.
Advertisement featuring a red electric GWM Ora car with bold text stating, "Up to 14,000 catwalks on a single charge." Small text below indicates it is an ad for the new electric Ora car, sponsored by GWM, displayed at a QV.
Advertisement featuring a white electric car with black roof and black accents, and a large text that says, "A very quiet fashion statement." with smaller text below promoting the fully electric Ora car, sponsoring the 2023 M/FW, on display at the QV
Advertisement featuring a red electric GWM Ora car with the text "Faux-petrol." and a smaller message about the fully electric Ora car, along with logos for GWM and QR
An advertisement featuring a black electric car (Ora) with bold text that says, "Wear whatever you like. It's not you they're looking at.". The car is positioned against a plain, light background. Additional text explains, "All-new fully electric Ora
City street scene with pedestrians crossing at a green traffic light, a moving trolley, and a digital advertisement for GWM displaying a red Ora car and the text 'From 0 to fabulous in seconds.'
Digital advertisement featuring a red supermodel car with text about a fully electric GWM Ora model, displayed at a bus stop in an urban area with nearby stairs, railings, and stone building architecture.
Two digital billboards on a city street. The left billboard displays the text "Wear whatever you like. It’s not you they’re looking at." with an image of a black electric car beneath. The right billboard reads "Blue steel." with a picture of a blue electric car underneath.
Two side-by-side digital billboard advertisements at a bus stop. The left ad promotes a fully electric car with the text 'Up to 14,000 catwalks on a single charge,' featuring an image of a red car. The right ad shows a grayscale image of a white car with the text 'Prêt à driver,' and includes small print about the car being fully electric.
Digital advertisement for the all-new fully electric GWM Ora car, showing a front-side view of a sleek, white electric vehicle with black roof, and text in French stating 'Prêt à driver.'
Two GWM Ora digital advertisements on city sidewalks. The left shows a black electric car with text saying "Wear whatever you like. It’s not you they’re looking at." The right displays a light blue electric car with text saying "Blue steel."
Two men standing on top of a wind turbine in a wind farm with several other wind turbines in the background.
Man with dreadlocks, glasses, and headphones around his neck exercising on a treadmill in a gym.
Billboard with Google search prompts asking 'What is yin?' and 'What is yang?' in an urban setting.
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