Est. 2007

Calculated Creativity blends imagination with intelligence. Imagination is in the daring ideas, the unexpected executions, the bold expressions that capture attention and spark curiosity. The intelligence, powered by our CERTNTY OS, eliminates guesswork, maximising your return on marketing investments.

B Corp Certified

Creativity. Connected across
the entire brand experience. 
 


Branding & Design

  • Brand Strategy

  • Brand Identity Design

  • Brand Naming

  • Brand Experience Design

  • Design Language Systems

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  • Creative

    • Advertising

    • Performance Marketing

    • CRM

    • Social & Content 

    • Production

  • Media

    • Communications Strategy

    • Channel Strategy

    • Media Planning & Buying

Advertising + Communications

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Data + Measurement

  • Full Funnel Modelling

  • Market Mix Modelling

  • Multi-touch Attribution Models

  • Brand Health Assessment

  • OESP Audit

  • Audience Profiling

  • Projected Impacts (ROAS/ROI)

  • Optimisation Frameworks

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Our
Values

  • Whether winning or losing, it’s we who are doing it. Support and celebrate each other always, no finger pointing, or blaming, just listening, caring and sharing - what you know and what you don’t. And no one at The Hallway is too important to clear up a meeting room.

  • Commit, be yourself, go with your gut, and receive and give generously. Your opinion matters, so never be afraid to share what you feel and think. And listen profoundly when others are sharing their thoughts and feelings. Trust in your teammates - we’ve got each other’s back.

  • If not now, when? If not you, who? Greatness doesn’t come easy; it requires unwavering personal commitment to doing whatever it takes. Be hard on the work but not on the people, keep going until it’s great, work with the best in the business, and remember: “Impossible” is not Hallwinian.

Awards

  • Spikes Asia
    - Direct - Bronze Spike
    - Design (finalist)

    Cairns Crocodiles
    - Design - Silver
    - Direct (finalist)

    AWARD Awards
    - Direct Response - Bronze
    - Product Innovation - Bronze
    - Direct Innovation (finalist)
    - Disease Awareness (finalist)
    - Brand Innovation (finalist)

    D&AD
    - Direct / Health & Wellbeing (shortlist)
    - Promotional / Product Design (shortlist)
    - Direct / Direct Mail (shortlist)

  • B&T Awards
    - Best Direct Response Campaign
    - NSW Agency of the Year (finalist)
    - Independent Agency of the Year (<50 people) (finalist)
    - Branding, Design & CX Agency of the Year (finalist)
    - Award for Bravery (finalist)
    - Best Direct Response Campaign (finalist)
    - Best Media Campaign (finalist)
    - Best PR Campaign (finalist)

    Cannes Lions
    - Bronze Lion (Design)

    Campaign Brief:
    - #2 mid sized agency of the year (30 - 100 ppl)

    Cairns Crocodiles (B&T)
    - Strategy & Effectiveness (Gold)
    - Design (Silver)
    - Out of Home (Silver)
    - Retail (Silver)
    - Healthcare (Bronze)

    Mumbrella Awards
    - Mumbrella Award for Bravery
    - Full Service Agency of the Year (finalist)
    - Pro Bono Award (finalist)
    - Mumbrella Award for Innovation (finalist)

    AWARD Awards
    - OOH (finalist)

    Marketing Institute of Australia
    - Creativity in Brand, Product or Service Marketing (finalist)

  • AdNews
    - Social Responsibility Award

    Webby Anthem Award
    - Bronze

    Siren Awards
    - Finalist

    One Show
    - Shortlist

    Spikes
    - Shortlist

  • UnLtd
    - Hall of Good award

    AWARD Awards
    - Gold, 2 x Silver, Bronze, 5 x shortlist

    Spikes Asia
    - 1 Gold Spike, 3 x Bronze Spike, 9 x shortlist

    B&T Awards
    - Ad Campaign of the Year
    - Independent Agency of the Year (under 50 people)
    - NSW Agency of the Year (finalist)

    Melbourne Advertising Design & Creativity Awards
    - Best in Show

    Clio Awards
    - Bronze Clio

    Clio Health Awards
    - Silver Clio
    - Bronze Clio

    Siren Awards
    - Silver Siren
    - 3 x shortlist

    London International Awards
    - 1 Bronze
    - 2 x shortlist

    The One Show
    - Merit Award
    - 3 x shortlist

    The Andys
    - Shortlist

    Cannes Lions
    - Shortlist

    The Webby Awards
    - People’s Voice Webby Award Honoree

    D&AD
    - Shortlist

    Mumbrella Awards
    - Pro Bono Campaign of the Year (finalist)

  • B&T Awards
    - NSW Agency of the Year
    - Independent Agency of the Year (finalist)

    Campaign Asia Awards
    - AU/NZ Independent Agency - Bronze
    - AU/NZ Integrated Marketing Agency - Bronze

  • Campaign Asia Awards
    - AU/NZ Independent Agency - Bronze

  • Campaign Asia Awards
    - AU/NZ Independent Agency - Bronze

  • B&T Awards
    - NSW Agency of the Year
    - Independent Agency of the Year (finalist)

Delivering
Measurable Growth
To Build Famous Brands.

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