Advertising
Design
Packaging
Media
PR
Zuji Beans
Travelocity
ZUJI wanted to stand out from their competitors in the cluttered online travel market and increase traffic to their website. Except the economic times were hard, so people had less money for travel, and we had a very small budget to work with. So we decided to help people to take more holidays.
Helping Holidays Happen
We positioned Zuji as the company that helps make holidays happen. To prove this we created a range of everyday products and sold them at ridiculously low prices. That way people could put the money they saved towards their next holiday.
We set up beans shops all over Australia, only selling ZUJI Beans, for just 10c per can.
We promoted ZUJI Beans via an integrated print, outdoor, radio, DM and digital campaign.
The website showed people where they could buy ZUJI Beans, as well as housing a promotion to see who travelled furthest with their ZUJI Beans
Each product was actually an ad for ZUJI and people paid for our ads by the thousand.
Media and bloggers couldn’t write enough about it!
Results
First shipment sold out in a month
38% increase in search traffic
3,550 blogs wrote about the campaign
