Advertising
Design
Banking You Can Feel Good About
Suncorp
Suncorp Bank is on a mission to prove that it’s possible to be a good bank, whilst doing good for the world we all share. So they’ve created products that do just that. Our job was to create the new brand platform to bring this to life.
Suncorp Bank’s commitment to creating a brighter future and the initiatives and products that result from it, mean that when you bank with Suncorp Bank you’re actually doing good. And doing good makes you feel good.
Showing the positive impacts that good banking creates
Amidst all the doom and gloom financial news and environmental imbalance, we countered with a light-hearted narrative showing the positive ripple effect that banking with Suncorp can have.
Distinctive brand assets
The ripple effect became a key brand asset, showing how the simple act of banking, with Suncorp Bank, can create a brighter future for your own financial wellbeing, and the communities and world we live in.
This simple and effective device then cascaded its way through to Suncorp Bank’s product communications and into all the retail assets.
Delivering positive change
6% increase in mortgage loan book
