Anytime Fitness Australia and The Hallway have launched the first creative campaign of our new partnership following the competitive pitch in April 2023. 

Research shows that twice as many Australians feel they don’t belong in fitness clubs than feel they do. ‘Find your fit’ seeks to undo this misconception that is holding so many people back from achieving their fitness goals. Through the lens of a day in the life of the 24-hour gym, the films - directed by Paul Middleditch at Plaza Films -  introduce the full gamut of diverse members of the Anytime Fitness community with a tongue-in-cheek reverence that makes heroes of them all. 

The campaign rolls out through a suite of film executions, OOH, social and display.

As Anytime Fitness’ creative and media agency of record, The Hallway was responsible for all creative and media components of the campaign.