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Tourism and Events Queensland

The Whitsundays: Every Shade of Perfect

How we shot a cinematic tourism TVC on a phone with no special effects and #nofilter



Position The Whitsundays as the holiday destination of choice for Australians.


Showcase the true beauty of the Whitsundays with a tourism TVC that challenges convention by using no visual enhancements or post-production. 

Filmed entirely on an iPhone 5, the 30 second TVC spot ‘Every Shade of Perfect’  was a tourism industry first using zero visual effects or enhancements. The unrivaled natural beauty of the Whitsundays is showcased through activities like kayaking, snorkelling and bush walking in their raw, unfiltered state. 

results for the campaign