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GlaxoSmithKline

Physiogel Product Launch

How we delivered 28 million in reach with a fully integrated product launch

OBJECTIVE

Launch skincare brand Physiogel to the local market and build awareness of the brand’s ‘beautiful science’ messaging.

SOLUTION

Third party endorsement was essential to distinguish Physiogel from its established competitors and encourage customers to give the products a go. We created and managed a comprehensive PR and Influencer campaign to drive awareness and trial.

Beauty sites Beauty Heaven, Primped and NZ Girl were enlisted to facilitate consumer trials of the new range while thirty of the most influential beauty/lifestyle journalists and bloggers received media kits containing test tube flower bouquets that highlighted Physiogel’s ‘Beautiful Science’ messaging

Promotions were published alongside editorial coverage while paid-for spaces provided more valuable editorial.

results for the campaign