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Australian Frontline Machinery

Metal Street Poster

How we achieved a 440% increase in website traffic by demonstrating a product truth

OBJECTIVE

Australian Frontline Machinery sells genuine ex-military vehicles to the Australian public that are made tougher than your average car. We wanted to communicate to Australians how tough these vehicles really are.

SOLUTION

Leverage the truth that these vehicles are made tougher, with an outdoor poster campaign.  

A series of suitably tough metal street posters were bolted in at ordinary street poster sites. While the regular street posters deteriorated around them, our posters remained completely unscathed - a suitable analogy for the toughness of the ex-military vehicles. 

results for the campaign