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Hey You

Brand Identity and App Interface Design

How we helped launch a new brand with a powerful and personal new app

OBJECTIVE

In 2015, two successful online shopping and loyalty apps ‘Posse’ and ‘Beat the Q’ joined forces to launch a new app that would give users an enjoyable and time-efficient consumer experience at local restaurants and cafés. Our challenge was to build brand awareness and app downloads through the naming, branding and front-end design.

SOLUTION

The app puts customers and retailers on first name terms and fosters more meaningful personal interactions between them. We encapsulated these benefits in the name “Hey You” and a user experience that sees the “You” substituted for the user’s name. Hey You is, in effect, not just a personalised app, but a personalised brand.

results for the campaign