How we designed a programmatic campaign to make UNSW the #1 preference among school leavers
Throughout November and December all universities are competing to fill their courses with the best possible students. Our task was to increase the number of future university students who put UNSW as their #1 UAC preference.
Highlight the benefits of Guaranteed Entry to increase the number of students with UNSW as their top UAC preference.
We managed a complete programmatic campaign across social, video, email and digital display. Targets were identified as known candidates and look-alike segments with all media optimised in real-time. Based on behaviour and inferred preferences a sequence of messages were delivered to potential students talking to the benefits of making UNSW their top choice.