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eHarmony

Love Begins Here

How we helped spread the love by telling a variety of eHarmony success stories

OBJECTIVE

Acquire new eHarmony members by driving conversion from rival dating sites while attracting people new to online dating.

SOLUTION

We harnessed a storytelling platform that allows us to showcase a variety of genuine eHarmony success stories.

We recruited real eHarmony members and shared their engaging and authentic stories about love and dating, and the benefits of the platform.

Featuring a socially diverse and aspirational spectrum of singles and couples, the campaign appealed to a broad target market. An always-on, but always-updated media strategy employed TV, online, social and PR to drive acquisition.

results for the campaign