How we helped spread the love by telling a variety of eHarmony success stories
Acquire new eHarmony members by driving conversion from rival dating sites while attracting people new to online dating.
We harnessed a storytelling platform that allows us to showcase a variety of genuine eHarmony success stories.
We recruited real eHarmony members and shared their engaging and authentic stories about love and dating, and the benefits of the platform.
Featuring a socially diverse and aspirational spectrum of singles and couples, the campaign appealed to a broad target market. An always-on, but always-updated media strategy employed TV, online, social and PR to drive acquisition.