How we helped
make an often difficult transition a little bit easier
Picking the right aged care home for your loved one, when they’re unable to decide for themselves, is an emotional and difficult task.
Increasingly, Bupa had noticed that decision makers simply weren’t prepared, and didn’t have access to the right information. They needed help.
Research showed that advertising or ‘hard sell’ techniques wouldn’t properly educate people, so we needed to create a truly effective utility to guide family members through the process.
In partnership with Alzheimers Australia, we created an industry-first framework for evaluating aged care homes. To help people utilise this valuable comparative information, we developed an app based on the framework.
The government data used meant that all Australian care homes were included, thereby creating a tool for the entire industry.
This allowed customers to review and compare facilities as they were touring them, and also share the results with family members who weren’t able to attend.