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The Hallway

Cake Club

How we won clients with cake

OBJECTIVE

Marketing directors are very busy people, constantly assailed with advances from agencies touting for their business. We needed to find a way to rise above the flood of agency propaganda.

SOLUTION

Give potential clients a real insight into the creativity that drives the people, the work, and the culture of our agency.

We took our weekly, all-agency gathering known as Cake Club and decided to share the experience. Cake Club was simple; bake cake, eat cake, enjoy. But the creative twist came when the baker had to strategically link their creation to 1950s French film director Jacques Tati.

The Book of Cake brings together our best cake recipes and rationales with illustrations from all agency departments. These works on paper were spotted by international art curator Akky Van Ogtrop and exhibited in the Brenda May Gallery with all proceeds going to charity.