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Bank of Queensland

BOQ Mobile App

How we increased BOQ’s average weekly app usage by 25%

OBJECTIVE

Bank of Queensland (BOQ) decided to replace their old app with something more than just a wrapper for their website. Our challenge was to design an app that would improve user experience and ultimately increase user numbers and downloads.

SOLUTION

A mobile app focused on personalisation and feature optimisation to improve the overall user experience. 

The app is designed to make on-the-go banking quick and easy by delivering all mobile banking features, ATM locations, direct access to local bank managers and user personalisation. 

results for the campaign