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Horticulture Innovation Australia

Australian Lychees: Love From Lychees

How we achieved 43% social media growth for Australian lychees


Drive awareness and consideration of lychees during their short two month season.


Position lychees as one of life’s little luxuries; a way for Australians to treat themselves.

We created a campaign 'Love From Lychees – a dose of love when you need it the most'. With a limited budget, the campaign was activated via Instagram, Facebook and influencer engagement.

All activity was underpinned by a real-time mandate, ensuring all PR outreach was tactical, timely and delivered with love. #lovefromlychees kits were sent to influencers to celebrate a new job position, the end of the working week and even at the start of the week to keep the Monday blues at bay.

results for the campaign