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Australian Frontline Machinery

Website Redesign

How we improved the brand website to increase traffic by over 30%


In 2015 Australian Frontline Machinery wanted to completely relaunch their brand website. Our task was to improve the user experience, optimise path to purchase and ultimately increase the amount of bidders and average sales value of their ex-military vehicles.


A responsive website with engaging visuals and a clear outline of path to purchase. The new website made it easier for customers to browse the range of ex-military vehicles, find the nearest auction and read the latest content. 

results for the campaign