Karmarama CEO, Ben Bilboul, will be in Sydney in June as a guest of The Hallway, delivering a keynote at Mumbrella360 on the new era of marketing.
Bilboul's London-based agency recently sold to Accenture Interactive, a deal that signalled the management consultancy's ambitions to take on the traditional advertising holding companies in providing strategic and creative services to clients.
But while there has been much written about the sale, the Accenture acquisition is symbolic of a new era of marketing, led by smart businesses including agencies, who understand and use data to successfully synthesise their commercial and creative capabilities, marrying left and right brain thinking, to drive business results for their clients.
The Hallway's CEO, Jules Hall, started his career at Accenture, and will be hosting a Q&A with Ben after his keynote on Thursday June 8th.
We will also be hosting a panel session on Thursday afternoon to discuss the challenges and complexities involved in leading cross-disciplined teams, and getting the best out of the specialist skill sets required to deliver marketing magic.
We look forward to seeing lots of you in the audience!
Tickets available here.