The Hallway's Strategy Director, Brad Bennett, will be a speaking at this week's Mumbrella Health & Wellness Summit in Sydney, on "Innovation & Successes in OTC Marketing".
Mumbrella’s Health & Wellness Marketing Summit brings together leading health brands and marketing experts to share insights in the area of health and wellness marketing.
Brad will be on a panel looking at expanding consumer access to Over the Counter medication through ‘prescription to OTC’ product switches, upskilling marketers in OTC marketing and innovating with OTCs, plus learnings from case studies, including AstraZeneca Australia.
Brad has deep experience in the healthcare industry, delivering data-driven strategic, creative and technical solutions for clients including AstraZeneca, Roche, GSK, Janssen-Cilag, Primary Health Care and the Clinical Excellence Commission.
More info on the summit and buy tickets here.