Tourism Fiji: open for happiness, everyday

Despite never having been Tourism Fiji’s “official” creative agency we continue to capture a few briefs, augmenting our media planning and buying responsibilities. 

The latest work is part of a winter campaign encouraging Aussies to escape the cold and visit the tropical paradise of Fiji. It’s running in Outdoor and Online media around Australia.

Research by E-Cal on digital device usage shows that digital calendar management is the third most popular activity on smartphones. These days, when it comes to booking holidays, a digital calendar is invariably part of the process. So we used the digital calendar to create sun drenched Fijian holiday scenes, conveying that Fiji is open for happiness, every day.

Islands

Yacht

Sunset

Pool

Couple

Clownfish