the hallway
The Power 20
Australian Creative Feb 01 2012
The Power 20
This year's Power 20 was chosen with three qualifiers. Firstly we looked for individuals who exhibited a gathering momentum of influence. Secondly we sought those who were in senior positions and either closely involved in the creative process or showed a creative approach to the business. Lastly and in keeping with our Brave issue, we looked for those who displayed elements of bravery in their creative process, approach or business.
The list is in alphabetical order as opposed to numerical ranking and we have aimed to show 20 of the powerful players in our industry today, not necessarily in order of seniority given the various disciplines represented.
We have also included a selection of creative work – some professional and some personal. By way of getting inside the heads of our Power 20, instead of writing a standard career profile we asked a few specific questions.
What does ‘power’ mean to you?
Tell us about the light bulb moment when you knew you wanted to be in the industry
What sit he one most important creative lesson you’ve ever learned?
What is the coolest thing anyone has ever said about you?
What will you leave when you go?
Are you brave? Prove it!
Power: The ability to make things happen – getting the great campaigns off the concept table and into market. It’s rarely easy but always possible.
Light bulb moment: For those who know me, this will resonate…I sat down and made a plan. And here I am.
Creative lesson: Great ideas are reliant on great thinking. Great thinking takes time. Time costs money. If you want to produce great work you have to have a business model that is able to monetize the thinking. When I started out, people told me clients wouldn’t pay for thinking. That’s bullshit. They will – provided you sell it properly.
Coolest quote: Jeez, how do you answer this question and not sound like a cock?
What will you leave: The Hallway is proof that there is plenty of space for new models and innovative approaches, that the industry isn’t rooted, that clients will pay for thinking and that the new definition of creativity is even more exciting than the old. In a word? Excitement.
Are you brave: Fuck you, Mumbrella.