Breaking Campaign: Doco follows one man multinational

B&T Jan 13 2011 Jan 13 2011

The Hallway has launched an international campaign for virtual officer provider Servcorp, its first for the brand since picking up its creative business.

A full page ad in the Christmas edition of The Australian marked the local launch of the campaign, and it is being rolled out in the US and the UK.

At the heart of the campaign is a documentary web series that follows entrepreneur Sebastien Eckersley Maslin from Sydney to Tokyo, London, Paris, New York and San Francisco in just 12 days in an attempt to build the world’s smallest multinational company.

The creative concept was born out of the realisation that with the services Servcorp provides, even a one man band can be a multinational.

Preparation for the campaign began in July last year, with a nation- wide search for a suitable entrepreneur through a selection of blogs and websites targeting the small business and entrepreneurial community.

Marcus Moufarrige, CIO and General Manager of Servcorp Asia, said: “We tasked The Hallway with supporting Servcorp’s expansion in the UK & USA. The communications platform they have developed is an incredibly powerful way of demonstrating the benefits of the Servcorp product. It taps into the aspirations and dreams of all businesses. And the Servcorp product sits at the heart of the thinking.”