the hallway
B&T interview with Jules Hall
B&T Nov 13 2009
My advertising career started when . . .
I started a clothing label when I was a student. Not strictly a job in advertising or marketing, but we did lots of both. Our proposition was simple - creating a better product and selling it at the right price. it worked and we ended up supplying five universities across England and Scotland.
The biggest impact on my career has been...the interweb.
My proudest moment was . . . launching The Hallway.
My biggest mistake was . . . taking so long to realise how much you can learn every time you make a mistake.
The Hardest decision I've made to date . . . is leaving the safety of my job to start The Hallway.
I get excited when . . . I meet interesting people with interesting ideas - and the right attitude.
My industry overrates . . . the sound of it's own voice (but the gossip can be quite entertaining).
And underrates . . . underrates, or doesn't understand? It is certainly comfortable with the way things have been done in the past. And as we all know, past performance is not an indicator of future success.
My dream campaign/project would be . . . The Hallway has a special roster of clients that keeps me interested. If I had to say something else? We'd love to work with some of the publishers. Their world is changing fast, and they need to stay ahead of the curve. But that's only good if their customers and consumers know what they are up to. That's where we can help.
When I feel uninspired, I . . . do something about it.
My management style is . . . according to Tamara, who works for me: "He reinforces individual strengths with a democratic air of authority". I like the sound of that so there it is.
If I had my time again I would . . . love to sail in the Volvo Ocean Race. It has to be one of the ultimate challenges. Mind you, it's not too late.
My hot tip for my industry future is . . . As a wise man once said: "Stop, collaborate and listen."
Current Facebook Status . . . keep staring... I may do a trick.