The latest campaign to offer people a dream job has launched in Australia for Malibu. Only days after the Cummins Nitro campaign “Best job in the world” launched for Queensland Tourism, The Hallway revealed it had also come up with a “job of a lifetime” campaign for Malibu as part of its global brand platform, ‘Get Your Island On’.
The new campaign allows people to escape their ‘boring’ job and travel to Barbados for two weeks to be an executive product taster.
The campaign is based on the insight that Malibu’s target demographic of 18 – 24 year olds were “feeling frustrated with the mundane nature of their jobs”.
The Hallway then combined this insight with the fact there is a Malibu facility on the beach in Barbados.
To apply for the position candidates must submit their application, proving their suitability for the role of Malibu executive product taster. Candidates will be shortlisted and then interviewed. The successful applicant will need to appoint two assistants to help them in their duties, joining them in Barbados. They will also travel to New York, Sydney and the Barossa region in South Australia to complete their Malibu experience.
The Queensland Tourism campaign, which garnered media attention around the world, has so far had more than 15,000 people apply for the role of caretaker of the Great Barrier Reef islands.
For a salary of $150,000, the successful candidate will spend six months based on Hamilton Island, exploring the islands of the Great Barrier Reef and reporting back on their experiences via a range of communications channels including website and video blogs.
Around 850 Australians have applied, placing them as fourth in the list of contenders by country, behind applicants from the US, Canada and Great Britain. So far applicants from more than 180 countries have applied for the job.