the hallway
From Them
Vitamin Water. Sound Lab
19/01/2010
Glaceau Vitamin Water have done a good job with their recent social media activities notching up 1.1 million fans on Facebook.
They created a music remix app, they got 50 Cent on board and they made ads to tell people all about it.
Its a promotion plain and simple. But it doesn’t stop there. Having done the hard work of attracting the fans Vitamin Water are doing a great job of keeping them involved, most recently crowd sourcing a new product ‘the flavour of facebook’
