Breaking Campaign: InsuranceLine

09/05/2012

Hot on the heels of their recent appointment, The Hallway unveils their first work for TAL Direct brand, InsuranceLine. The ‘Unspoken Promises’ campaign also marks the launch of InsuranceLine’s new brand positioning.

Simon Lee, Creative Partner, The Hallway:   “Unspoken Promises bucks the category trend of selling insurance through fear; instead portraying the purchase of life,funeral, or income protection insurance as an act of love. We’ve taken the “down and dirty” out of retail, ensuring even the most response orientated executions are underpinned by the most fundamental of human emotions.”

Liz Walden, GM Marketing, TAL Direct, echoes Lee’s sentiments, “It’s been a busy start for The Hallway.  In seven weeks they’ve produced 3 brand and 3 direct response TV commercials across three of our key products.  Most importantly, they have developed a creative solution that gives InsuranceLine a distinctive positioning in the life insurance category, whilst retaining the all important retail focus.”

Supported by direct mail, print and digital, the TV commercials were directed by award winning feature film director Gregor Jordan of Finch and feature music by emerging Australian Artist, Holly Throsby.

http://www.vimeo.com/41672104 http://www.vimeo.com/41671910 http://www.vimeo.com/41671936