Creative agency The Hallway is launching its first major advertising campaign for UTS:INSEARCH since winning the account in March this year.

The campaign launches off the back of a complete refresh of the UTS:INSEARCH brand and communications framework undertaken by the agency over the past nine months.  The new positioning is designed to establish UTS:INSEARCH’s unique credentials as the best pathway provider into UTS for students considering their tertiary education decisions.

Helen Kealy, Marketing Manager UTS:INSEARCH describes the campaign as “a very exciting step on the road to redefining the UTS:INSEARCH brand”  She continues “there is a lot more work in production but this is the first expression of a very rigorous brand development process.”

UTS:INSEARCH is a registered higher education provider to UTS and has operated for more than 30 years providing students with pathway courses designed to lead them to full-time study at UTS.

The new campaign for UTS:INSEARCH launches this week to coincide with the release of high school examresults, letting students know that even if they miss their grades they could still get into UTS by entering the UTS:INSEARCH pathway program and keep their university ambitions ontrack.

The new campaign will run to early February and is timed to attract the first intake of local students to UTS:INSEARCH for the 2012 academic year.