The Hallway and Tourism and Events Queensland (TEQ) in partnership with Sunshine Coast Destination Ltd (SCDL), have launched an emotive new creative platform “Make the Most of the Moment”. Phase one of the integrated campaign will see three TVCs breaking nationally this week, across television and digital channels. During Phase two the campaign will be supported by PR and activation also managed by The Hallway.

The campaign taps into the ongoing issue around the “always on” culture, where we live in a society in which technology has seemingly always been synonymous with progress. But there is an increasing societal realisation that our reliance and in some ways even addiction to technology may in fact be having a negative impact on our lives, particularly in our social interactions. Smart phones are undoubtedly among the lead culprits, drawing us away from “real” interaction with our friends and family into an always-on “virtual” world that can become so important to us that we fear that we’ll miss out if we put the device down for too long.

The “Make the Most of the Moment” campaign will tackle this issue head on. Phase one of the campaign, encompassing 15” and 30” TV spots will serve as an invitation to “take yourself offline”, presenting the Sunshine Coast as a destination that allows us to be truly connected – to ourselves, to the people we love and to the world around us.

“But the TV ads are just the beginning” says Hallway Creative Partner Simon Lee, “ the next phase will see the Sunshine Coast physically enabling and encouraging the behaviours our advertising advocates.”

Lee continues “We created these spots to serve quite literally as a break within the usual commercial frenzy of an ad break. This mirrors the role that a holiday on the Sunshine Coast can play – a break from the frenzied pace of our modern “always on” lives. The choice of 15 second slots and the deliberate, meditative pace of our 15 second executions are in themselves a concrete expression of the campaign idea.”

Veronica Rainbird, marketing and brand director of SCDL, added: “This campaign invites visitors to ‘Make the Most of the Moment’ and reinforces the Sunshine Coast’s naturally refreshing brand. The exciting new campaign encapsulates and showcases the Sunshine Coast as the perfect place to enjoy quality time together and leave feeling naturally refreshed.”

To view launch TVC click here

Credits
Client: Tourism and Events Queensland
Executive Director Marketing  – Steve McRoberts
Director Brand and Marketing – Jill Holloway
Marketing Manager Destinations – Alison Bendall
Brand Director Sunshine Coast Destination Limited – Veronica Rainbird

Creative: The Hallway
Creative Partner: Simon Lee
Head of Art: Dave Lidster
Copywriter: Josh Aitken
Group Account Director: Emma DiGiacomo
Project Manager: Annabelle Pocock
Agency Producer: Bianca Baroni

Production company – Collider
Director – Lorin Askill
Executive Producer – Rachel Ford Davies
Producer – Catherine Warner
Sound design & music – Sonar
Post production – Method Studios & The Post Lounge

The Hallway Creative Partner Simon Lee’s debut feature film Dream Racer has been awarded the Filmets Badalona Prize for Human Values and Sport at the 2013 Barcelona International Sports Film Festival.

Lee was unable to attend the award ceremony that took place at the Olympic museum of Sport in Barcelona on Saturday night, but is delighted with the accolade. “When I embarked on the Dream Racer project, I set out above all to tell a great human story. So to see the film celebrated for its human values in this way is extremely gratifying”.

The Festival programme included Eric Cantona’s Les Rebelles du Foot and Town of Runners, both of which were in the official selection at this year’s Tribecca Film Festival. Also in the competition, in Barcelona, was The Glue Society’s Matt Devine’s Panyee FC.

This award follows the success at The All Sports Film Festival in Los Angeles in November last year, where Dream Racer was awarded Best Foreign Feature Documentary.

Written, produced and directed by Simon Lee, Dream Racer is an inspiring account of the fear of life going by unfulfilled and the pursuit of dreams as the antidote to this fear. The film tells the extraordinary true story of French Australian Business Consultant Christophe Barriere Varju who defies extreme physical hardship and personal tragedy as he attempts to take on the world’s most dangerous motor race, the Dakar Rally, on a motorbike.

View the trailer at www.dreamracer.tv

RESPONSIBILITIES:

- Creating functional, beautiful design within interactive mediums.
– A focus on utility and the user experience.
– Designing for websites, apps, online advertising, etc, for a range of clients.
– Championing interactive design techniques and trends in the creative department and agency at large.
– Seeing work through from scamps to final design production.
– Taking creative direction from the creative director and other creative teams.
– Attend internal and client meetings to present work.

SKILLS & EXPERIENCE:

- 5+ years commercial agency experience plus comprehensive portfolio of work.
– A technical understanding of the parameters of web design, including responsive design.
– The ability to recognise and create award winning design work.
– The ability to work within the ideas based culture of an advertising agency.
– Contagious love of the digital space and ideas within it.
– In depth knowledge of web development and associated technologies.
– Vision and skills to push interactive developments.
– A good understanding of the key concepts within advertising and marketing.
– Experience designing for desktop, mobile, and tablet.
– A good understanding of web standards and accessibility.

If you’re interested in applying for this role, please send your application and link to your portfolio to: jobs@thehallway.com.au

We’re looking for a Planner who has a really good intuitive understanding of people and behaviours. Ideally you’d have 2-3 years experience, not necessarily in an agency.

You should be digitally savvy and passionate about the creative process, with a solution agnostic approach to delivering on clients’ business objectives.

If this sounds like you, please send your CV to sophie@thehallway.com.au

Following a huge year of commercial growth, The Hallway has hired a host of new talent in the first quarter of 2013.

Joining the independent advertising agency are creative team Dylan Soopramania & Steven Hey, senior copywriter Josh Aitken, PR Manager Mollie Whichello and Account Director, Costa Fillis.

These five new hires bring the team to 36, fuelled by organic growth on existing clients and new business wins, including Tourism Queensland and TV1 General Entertainment, announced last week.

Jules Hall, Managing Partner, said the growth spurt is not over: “it feels like we’ve been hiring non-stop for a year. And when I look around I realise we really have been welcoming clever and creative people for months. And we’re still hiring. It’s satisfying building this talented team, even if it means we’re constantly building new desks.”

Soopramania and Hey join The Hallway from Sapient Nitro, and have rare integrated credentials from time spent at DDB, Naked and Momentum in Sydney.

Josh Aitken has worked at several Sydney agencies including six years at Draftfcb, and will be teamed with Head of Art, Dave Lidster.

Costa Fillis brings years of big brand experience to the agency and his InsuranceLine client, with long tenures at Human, DDB and GPY&R.

And fresh from sunny London, Mollie Whichello joins the agency’s burgeoning PR division, working with Louise Pogmore who joined the agency from Naked, in January.

(pictured left to right: Dylan Soopramania, Steven Hey, Mollie Whichello, Josh Aitken and Costa Fillis)

Following a competitive pitch, TV1 General Entertainment Partnership has appointed independent advertising agency The Hallway to review their digital revenue model across their subscription television channel brands, TV1 and SF.

The Hallway will undertake a rigorous strategic and business consultancy project in order to investigate and identify new digital income streams for both brands.

Peter Hudson, CEO of TV1 and SF, said: “It’s a dynamic time for subscription television channels, so we need to be strategic in identifying potential digital revenue streams outside of the box. Therefore, we need an agency partner that has both the business and creative intelligence to work with us. The Hallway’s strategic and business approach to our digital challenge is a perfect fit.”

Jules Hall, managing partner at The Hallway, added: “We’re excited to be appointed by TV1 to review their digital revenue drivers and help them further build the brand presence of two leading content properties in Australia.”

TV1 and SF channels are available on Foxtel. The TV1 General Entertainment Partnership is jointly owned by Sony Pictures Television, CBS Studios International and NBC Universal.

The Hallway’s Creative Partner Simon Lee’s debut feature film Dream Racer has been picked up for international distribution by UK based Brightside Films who will begin representing the film at MIPDOC in Cannes next month.

Simon Lee, creative partner at The Hallway, said: “We’ve had a number of offers from distributors here in Australia, in Europe and the USA, but Brightside’s boutique approach and genuine passion for the project make them ideal distribution partners for Dream Racer.”

Brightside Films was started in 2010 by Sally Kenchington – ex Director of Acquisitions and Commissioning Editor for factual programmes at the UK’s Channel 5. The company has a strong track record in sales of documentary programming to networks throughout the world.

Sally Kenchington, managing director at Brightside Films, said: “Dream Racer is a rare accomplishment in documentary film, it succeeds in combining true cinematic scale with the gritty realism one expects from the documentary genre. We already have a lot of interest in the lead up to Cannes.”

Brightside’s appointment follows independently negotiated sales to South Africa’s Super Sports TV network and In Flight-Entertainment sales to Qantas, Emirates and Virgin Australia.

This commercial success comes off the back of festival selections in Innsbruck, Austria and The All Sports Film Festival in Los Angeles where Dream Racer was awarded Best Foreign Feature Documentary.

Single-handedly written, produced and directed by Simon Lee, Dream Racer tells the extraordinary true story of French Australian business Consultant Christophe Barriere Varju’s attempt to take on the world’s most dangerous motor race, the Dakar Rally. But beyond just the story of a race, it’s an inspiring account of the fear of life going by unfulfilled and the pursuit of dreams as the antidote to this fear. Mitchell Block, Producer of Academy Award winning documentary Big Mama praised Dream Racer as “a compelling, moving and powerful film”.
View the trailer at www.dreamracer.tv

You’re excited by technology that moves people – emotionally and physically. You are driven to create interfaces and experiences that are intuitive in a way that seems, well, magic. You collaborate and communicate easily and convincingly with developers, designers and creative colleagues. Motivated and inspired by every opportunity you’re keen to produce work that invites participation, creates community, generates content, and enhances the experience that a user has with a brand. You’ve worked in a few agencies and you know what you’re doing, but you’re ready to step out of the shadows and join a nimble, ambitious, independent agency where producers are strategic and creative, and every day is different.

Production

Creation and presentation of project plans, scopes and estimates as required

Creating wireframes and other UX assets

Leading teams of creatives, designers, developers and others to create brilliant digital experiences

Managing projects across clients from web builds to microsites to apps to digital media

Creative

Championing interactive communications techniques and trends in the tech department and agency at large

Cultivating positive, supportive and respectful relationships with design & development teams

Process

Ensure agency processes are followed on all jobs to maximise efficiency and quality

Communication and collaboration with Head of Design and PM team around resource planning and allocation

Financial

Rigorous and detailed scoping to ensure maximum job profitability

Monitor the financial health of projects via weekly status meetings and timesheet control

SKILLS & EXPERIENCE

3+ years experience in a commercial agency environment

The ability to define and scope compelling digital user experiences

A technical understanding of the parameters of technology development, including responsive design

A neurotic attention to detail expressed through thorough QA

Contagious love of the digital space and its possibilities

Vision and skills to build on and sell interactive ideas within the agency and at client level

Good understanding of web standards and accessibility

CHARACTER TRAITS

Amiable, articulate and self-aware: you like people and people like you

Calm, trustworthy and responsible: you’re a safe pair of hands and good in a crisis

If you’re interested in applying for the role, please send your CV to jobs@thehallway.com.au

Joining The Hallway in January 2013, working with clients such as Tourism Queensland, InsuranceLine, Frucor and Australian Frontline Machinery, Louise is already growing her team. The PR capability is embedded into The Hallway, not operating as a separate brand or sister agency; allowing PR to seamlessly tap into and complement the brand, advertising, content and technology resources of the wider agency.

Louise has extensive PR experience spanning over 14 years and has developed award-winning campaigns at leading agencies including Porter Novelli, Edelman and Hill & Knowlton. Most recently, she played a pivotal role in developing the PR offer at Naked communications.

CommsCon 2013 is a new initiative from Focal Attractions and the Communications Council. The event will explore the areas of conversation, story and crisis management, declaring “people’s relationship with advertising is changing. The media landscape is complex and getting more so. The old models are becoming less effective.

All of these changes herald an opportunity for professionals who understand relationships, reputation and risk. Those skills are at the heart of PR and communications practice”.

Congratulations Louise! Winners announced Thursday 14th March 2013. Full list of finalists can be seen here